the very first time;

Louis Vuitton Men's Spring/Summer ft. Scott Campbell (Part 1)

 

Louis Vuitton Men's Spring/Summer ft. Scott Campbell (Part 2)

Louis Vuitton City Guide 2011 - Paris, the Saint Honoré

Louis Vuitton City Guide 2011 - New York, the Big Apple

Louis Vuitton City Guide 2011 - Berlin & Architecture

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to  be honest, i didnt really like LV before,

'cuz i didnt like the way people perceive the brand,

thinking it represents your status in the society, you can afford such an expensive product.

people no longer buys it 'cuz of the good quality or the design,

but after i downloaded an app about 100 legendary trunks LV designed, 

it was indeed astonishing, smart and cool.

and now seeing the film for men's ss/'11 and the travel guide for the majoy cities around the globe.

i really like the way it promotes the brand identity,

depicting the lifestyle that their main customer has without repeating their brand name many times.

people just know it, they felt it.

really nice approach and now i started to like this brand,

though i still dont like the iconic monogram pattern so much....