The Standard X Happy Socks

 -The Standard hotel X Happy Socks-

-Image from AJANAKU-

 Intro from AJANAKU,

"Our favorite socks brand, Happy Socks, has teamed up with one of our favorite hotels, The Standard. The socks feature the colours of The Standard and bring the colourvibe the two brands share onto your feet. To celebrate this collaboration they will be hosting a launch event, February 17th 2011, at The Standard Shop New York City."

The Standard NY Hotel
The Standard Shop
18:00 to 20:00

444 W 13TH STREET
New York City

http://www.happysocks.com/en/

http://www.standardhotels.com/
http://standardculture.com/
http://ajanaku.com/the-standard-x-happy-socks/


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A collaboration between a hotel and the sock company!
This is my first time hearing about it, very cool, i like it!!!
and the socks are way too lovely :)
and this reminds me of Lloyd hotel in Amsterdam, i haven't been there though.
all i know is that it's an old hotel transform into a place for cultural event, art, design .....not just a hotel anymore. like Inside Design was held there every September.

btw, i like the one with red, black and white(the second one counted from left)!