2011/02/06

::Property of.....::









Property of....  on Frame magazine!


 以下為官網資訊:
"history:
property of... is a collection of men's bags & accessories that was launched in autumn 2006 by cafe owners & design collaborators peter teo & richard chamberlain.
  
branding:
the brand name ' property of... ' was crafted to refer to the identity of the product owner rather than to a designer. this is reinforced through our signature ' identity tag ' labelling and further highlighted by ' names & faces ' id visuals.
 
concept:
the collection was conceived in cafes over many cups of coffee and further developed around the simple idea of creating useful, well-made and considered products that reflect the designers interest in a clean function led design aesthetic.

design philosophy:
whilst appreciating and being informed by the construction and function of classic men's bag and accessories, the property of.. team endeavors to create its own design identity incorporating the best of old and new design values. bags and small goods are formed to be practical and reliable whilst reflecting modern needs and use with pockets, details and hardware placed and sized accordingly.
 
materials:
our products are formed using traditional hardwearing materials such as waxcloth & vegetable tanned leather which are used alongside contemporary coated tarpaulins and distressed canvas.
 
team & locale:
the brands small creative team is based from their design studio & workshop in Singapore.
 
retail philosophy:
the roots and founding retail ideals of the company have been influenced and shaped by the culture of cafes which it owns and operates.... the daily changing cast of characters, the activities, events and ' life ' that unfold within these urban oasis are a constant source of ideas and inspiration. From the outset the small collection has been presented alongside the company's cafe, in part to attract a likeminded customer but also to create a fully integrated space which is both dynamic and vibrant....."

Property of...
是來自新加坡的品牌 目前在新加坡 日本跟阿姆斯特丹有店 
專門販售給男生的配件 主要是包包(men's bag &accessories)
昨天去阿姆斯特丹店拜訪 因為剛好前幾天翻了frame雜誌有介紹他的retail design
正如同雜紙上所寫的它結合了cafe的概念融和在店中
有一些桌椅 包包就放在上面 一進去店員就問你要不要來杯咖啡
[我有點害羞的說不用了謝謝....因為我真的不喝咖啡]
但也讓我想到究竟有多少客人說:好 請給我一杯咖啡
又有多少客人會因為那杯咖啡 而留在店中待久一點 跟店員聊天 然後變成好朋友?!
那樣的感覺其實很不錯 一般人待在店裡面的時間都很短 而店員沒事的時候其實也很無聊吧?!
的確製造了不一樣的shopping experience

櫃台弄得像吧檯一樣 有高腳椅和很多設計雜誌 牆上的鏡子寫了很多字 有點像menu
地面則是格子狀 除了販售property of....自己的包包之外
還有一些來自日本的細緻文具 巴塞隆納來的旅遊書 西班牙的雜誌

我買了Field Note 來自美國的小筆記本
這種小品牌 只專心做一件事 很用心的把它做好的品牌 總是特別吸引我
如果放在一般文具店 或是筆記本專賣店賣 可能還比不上擺在一間tone調十分類似的店
會喜歡那種包包的人 可能也會喜歡這樣的文具 
於是包包店就不再單純只賣包包 他賣的是一種life style了!




嗯,
賣的是一種Life Style
[做筆記]









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