AllSaints X Music&Culture

-AllSaints X Music&Culture-

http://www.allsaints.com/music/?video=12&utm_source=Communicator&utm_medium=Email&utm_campaign=AllSaints%20Basement%20Sessions&WT.mc_id=903730&WT.mc_ev=click&_ccCt=NrIMwAo1p7UVVcRseGGa4gT05kfk7882QkxKzPsEb6hFt_3IcDGwJkwB2Hm7_uE5

Now the UK fashion brand All Saint is taking culture initiative as well.
Then the store is not only a store but also a spot for gathering, moving towards the type lifestyle that fits brand image of AllSaint.

Website intro:
"AllSaints Spitalfields introduce for 2011 a new music and culture initiative.

Recorded and filmed in a warehouse space below our E1 London design studios these sessions will present live performances, lectures, interviews and unique insights for a global audience featuring new artists, pioneers and bastions within the industry. 

This elite session content will be released fortnightly championing the latest collaboration. Join our Mailing list/Like the Facebook music tab/ or follow AllSaints on twitter for regular music updates and be the first to access this material. 

Enjoy, AllSaints."



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yes, i like when a shop is not only selling clothing, but more like a place for peple to enjoy for people want to stay, to replax. I think that's another level of a shop.
the interior design is good and cool enough, it's nice to optimize the use of the space.
creating added-value for the brand itself, and also enhancing customer bonding through event organizing.