Etsy Lab | Storytelling Workshop in DDW / Etsy的說故事工作坊在荷蘭設計週

✈EtsyNL✈

Story telling workshop in Dutch Design Week!

Etsy的說故事工作坊在荷蘭設計週 [不好意思我直翻了]

想要找更貼切生動的詞彙 但卡住了...
跟上一個工作坊不一樣喔!
上一個是做故事書

This is the workshop held by Randy Hunt, Creative Director of Etsy, in Headquarter New York

telling you how to promote/sell/introduce your products to the audience.

Randy starts from the company introduction.

Etsy is the world's handmade marketplace

see more about the vision and mission

the products sold at Etsy website are mainly categorized into 3 sections, 

Vintage, Handmade and Supply

.

it has already been 6 years now since it started(2005) and more than 10 million members.

and more than 90%[can't remember the exact number, but for sure more than 90] of the total sales goes back to the maker/seller, so basically Etsy only takes a bit of it.

Etsy provides the platform for the makers/sellers

and it's a place that connect producer and consumers,

it's about craftsmanship, meaning behind the products, the story that the maker wants to say.

and to start your own business.

More than that, Etsy organizes lots of events to create the chance for spreading the words 

and  also have lots of programs that teach the maker how to sell the products and promote the brand.

I really like what Etsy is doing, so powerful, so lively and full of warmth :)))

and i really like this kind of independent makers/designers trying hard to make their products seen by the world. 

這個workshop是etsy紐約總部的創意總監Randy來舉行的

告訴你如何行銷/賣/介紹你的產品與品牌

他從介紹etsy這家公司開始

etsy是一個網路平台 提供手作人/設計師/藝術家賣它們的作品

它們在意的是手工的精神價值 背後的涵義 手作人想要說的故事

 也是一種微型創業

這個平台不單純只是申請一個帳戶然後把東西PO上去賣

etsy很努力的想要幫助這些獨立手作人/設計師行銷他們的東西

所以也舉辦很多workshop或活動

一些課程教導它們如何拍產品照 寫故事 控制預算 安排進度等等的

在官網上面也可以看到很多教學 可以下載來看看

例如:Holiday boot camp

Online Lab

我喜歡這種感覺 很多人齊心協力想要做好一件事

用創意來創造巨大的價值

為這種獨立的小工作室加油!!

這股力量很大 很活生生 很溫暖

我好喜歡:)))

so here are a few images of the Etsy booth during Dutch Design Week this year.

✈some works made by Dutch Etsy makers, stools and cushion.

在展場裡etsy nl把很多荷蘭手作人的作品擺出來在展場中

這裡是一些抱枕與凳子

✈Christmas tree made of wood

 用木板做的聖誕樹[超喜歡聖誕節!!]

In the workshop, Randy mentioned the importance of telling the story to the audiences,

the story covers quite a wide range, including the process when you're making things, 

the brand, the story you had with other people, the item itself, and so on so on so on.

there are so many subjects that can be the topic of your story.

as for Design,

nowadays, design is not only designing the physical object, 

but also designing a kind of PLAN or a kind of PROCESS,

like what I've said before, 

Design thinking can be applied to soooo many things.

and for your story, the thinking process is the precious part as well as the making process.

 在說故事工作坊中 他提到說故事的重要性

現在的觀眾不單單只是想要買一樣東西

他更希望可以與那樣東西產生連結

於是這中間的那個"關係"就很重要

那個故事 要怎麼說 才會讓人心動買你的東西呢?

故事可以是你做的東西的故事 過程中發生的事 過程中參與的人

跟你有互動的人 等等的

有很多素材都可以成為故事的內容

至於設計本身

不再是單純的設計產品 可以是設計一種計畫

設計一種過程 很多東西都可以設計

只要有那個design thinking!!

因此 故事可以不單只是專注於產品本身

過程中是如何發想思考的都可以成為好故事

✈prints, lamp, ceramic....etc

印刷物 燈 還有陶瓷

✈origami i think

 我想這應該是折紙吧~

To begin with your story, 

you can start from the 5W1H, 

WHO- the story about you, or your target group, can also building a persona

WHAT-the object, or any other thing that's featuring in your shop

WHEN- events, time, activity

WHERE- local, international, place of origin,

WHY-the reasons behind, the motivation, and the design story

HOW-the process, the people you met, 

these can all be the great source for you to write the story!

and people might be more connected to your brand because the attractiveness of the story.

若不知道要從何下手

可以由5W1H開始

人: 你自己 參與的人 品牌的目標族群

物:什麼東西 什麼服務 任何你的販售的東西 即使是夢想

[忽然想到忠泰生活開發的明日博物館的flow market]

時:什麼時候發生 什麼樣的活動

地:從哪個地方來 素材 故事的發生地

因:背後的故事原因與動機

如何:整個過程的發生 人事物

這些都可以成為你的故事很好的題材

這麼一來 人們可能可以從故事中發現連結

然後便對你的品牌/產品更有興趣

 

✈jewelry and lamps

首飾與燈

✈Randy and Elles

從上面掛下來的燈是用紙摺的喔!!!!

the conclusion written on the handout,

i would really like to share with everybody as you might find it useful as well

-Products with a story have more value to people

-Everything is a story

-Remember the basic part of a story

-Find story inspiration anywhere

-Create a sequel

在拿到的手稿上有一小段結論

在此跟大家分享 希望對大家有幫助 覺得有被啟發到!

-人們覺得有故事性的產品

-每個東西都是一個故事

-記得故事的根本

-隨時隨地都可以找故事的靈感來源

-創造續集

[我直接翻譯了 翻得不是很好 要看原文請看上面]

 

✈Randy and us, yes, we were the only two participants that day, 

we were really happy and had a fruitful day.

Thank you very much Etsy!!!

參加活動時被拍到的照片  Randy與我還有橋安

當天的參加者只有我們兩個 但還是很開心的跟他聊天

我還很厚臉皮的遞上我的小本子XDDD

那天是個豐收的一天 所以很迫不及待的想要分享給大家

希望有傳遞到重要的訊息 對大家都有幫助

最後還是要謝謝etsy辦這個活動 

也謝謝他們正努力做的事:)